Meet Alex—a freelance brand designer, creative director, & founder of Curly Cue.
Alex is a collegiately trained brand designer, creative director, and public speaker that's been in the industry since 2016. She received her B.F.A. in Graphic Design in 2020, from the Rocky Mountain College of Art + Design.
She's always gravitated toward bold, intricate, and geometric linework, and she carries that same style into all of her client projects, licensing work, and personal merch.
When she's not designing, you can find her at a concert, hiking with her massive doggos, snowboarding with her hubby, testing out new cuisines, powerlifting, or getting lost in a new city.
THE DESIGN PROCESS
Discovery + Onboarding
[01]
We'll hop on a brief discovery call to ensure we're a good fit. From there, a proposal will be sent and once the contract is signed and first invoice is paid, you will be onboarded in your client portal.
Strategy + Research
[02]
The first two weeks will consist of a deep-dive into your industry so we can outline your foundations, audience, and what makes your business unique. This will be followed by a strategy session to discuss the discoveries.
Moodboards
[03]
You will receive a presentation with two different creative directions for you to choose from. These are based on your Pinterest board and the brand strategy phase.
Design Time!
[04]
A full-scale visual identity along with your deliverables will be designed based on the previous steps. As you can see, each one builds upon the next which is why I only offer packages that include every phase.
The Design Process
Alex's trusted creative network.
Victoria Heinsohn
Video Editor
Jason Seward
Photographer
Daniela Schrittenlocher
Social Media Manager
Press and Interviews
